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Bad Counter Knowledge: Case Studies and Countermeasures

In: Business Revolution in a Digital Era

Author

Listed:
  • Ettore Bolisani

    (Università Degli Studi Di Padova)

  • Juan-Gabriel Cegarra-Navarro

    (Universidad Politecnica de Cartagena)

Abstract

One of the contexts most prone to misuse counter-knowledge is the health sector, when someone who suffers from serious illness, tends to seek for miraculous cures. This paper illustrates three cases in the recent history of Italy regarding healthcare treatments. These cases show how the “public authorities” struggled to retain credibility due to diffusion and misuse of counter-knowledge (i.e. the manipulation and diffusion of bad elements of counter-knowledge). By using theories and concepts derived from the knowledge management (KM) field, the cases are analyzed to highlight the weakness of the “official” (and supposedly credible) sources of knowledge when they must face the upsurge of many producers of unverifiable elements of counter-knowledge, amplified by social media. Useful lessons for public institutions are derived about how they may overcome the misuse of counter-knowledge. The findings also complement KM studies by discussing a definition of bad counter-knowledge.

Suggested Citation

  • Ettore Bolisani & Juan-Gabriel Cegarra-Navarro, 2021. "Bad Counter Knowledge: Case Studies and Countermeasures," Springer Proceedings in Business and Economics, in: Alina Mihaela Dima & Fabrizio D'Ascenzo (ed.), Business Revolution in a Digital Era, pages 1-13, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-59972-0_1
    DOI: 10.1007/978-3-030-59972-0_1
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