IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-030-57065-1_30.html
   My bibliography  Save this book chapter

An Empirical Study of Customers’ Perceptions of Corporate Social Responsibility: Evidence from Greece

In: Business Intelligence and Modelling

Author

Listed:
  • Stella Koumpiadi

    (Hellenic Open University)

  • Giannis T. Tsoulfas

    (Hellenic Open University
    Agricultural University of Athens)

  • Athanassios N. Mihiotis

    (Hellenic Open University)

Abstract

The purpose of this paper is to better understand the customers’ perceptions of corporate social responsibility (CSR) as well as to identify its impact on their buying intentions. In order to answer the main research questions, the study examines, through the review of literature and the conduction of empirical analysis, the conceptual transformation of CSR, the disclosure approaches provided for the communication with the stakeholders, and finally, through the conduction of a survey, its effect on consumers perceptions and consumers’ buying behavior. The study reveals that customers embrace highly the concept of CSR and demand from organizations to have wider responsibilities. Even if suspicious about their motives, they are willing to support the companies that engage in social activities and change their buying habits. Although, the level of respondents’ awareness was rather low, they showed willingness to enrich their knowledge on the subject.

Suggested Citation

  • Stella Koumpiadi & Giannis T. Tsoulfas & Athanassios N. Mihiotis, 2021. "An Empirical Study of Customers’ Perceptions of Corporate Social Responsibility: Evidence from Greece," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos & Yulia Taratuhina (ed.), Business Intelligence and Modelling, pages 299-307, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-57065-1_30
    DOI: 10.1007/978-3-030-57065-1_30
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-030-57065-1_30. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.