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Testing the Trust of Romanian Consumers in E-Commerce

In: Innovation in Sustainable Management and Entrepreneurship

Author

Listed:
  • Patricia Simona Lup

    (Politehnica University of Timisoara)

  • Romeo Negrea

    (Politehnica University of Timisoara)

  • Gabriela Ioana Proștean

    (Politehnica University of Timisoara)

Abstract

In this paper, we have drawn a reflection on how consumers invest their confidence in the intention to buy online. We also show that, although some consumers are responsible for the choices they make, they face different types of e-commerce specific fraud. Based on the information accumulated through the research of the current specialized bibliography, a model for testing consumer confidence in e-commerce was conceptualized, formulating several hypotheses, generated by the components of the model. The hypotheses are verified by the model of the questionnaire, and the processing of the results was carried out by means of the Smart PLS 3 software, so as to provide a dimension as correct as possible to measure the confidence granted to online shopping, namely to measure the chance of occurrence of the most common frauds reported by consumers to European Consumer Centers Network (ECC-Net).

Suggested Citation

  • Patricia Simona Lup & Romeo Negrea & Gabriela Ioana Proștean, 2020. "Testing the Trust of Romanian Consumers in E-Commerce," Springer Proceedings in Business and Economics, in: Gabriela Prostean & Juan José Lavios Villahoz & Laura Brancu & Gyula Bakacsi (ed.), Innovation in Sustainable Management and Entrepreneurship, chapter 0, pages 527-537, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-44711-3_39
    DOI: 10.1007/978-3-030-44711-3_39
    as

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