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Design Thinking Workshops: Uncovering Facilitator and Participants’ Experiences

In: Innovation in Sustainable Management and Entrepreneurship

Author

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  • Bogdan Rusu

    (“Gheorghe Asachi” Technical University of Iași)

Abstract

The aim of this research is to identify and describe facilitator and participants’ experiences in three design thinking workshops. As most of the business students lack specific skills that facilitate solving unstructured problems and foster creativity and innovations, acquiring them would improve the process of identifying salient customer needs during the entrepreneurial endeavour. The workshops are constructed on the five phases of the Stanford’s model: empathize, define, ideate, prototype and test. This exploratory research bases its data collection on self-observation, artefacts (built prototypes), participants’ stories, photographs, filmed interviews and written feedback. Most of participants expressed personal excitement and praise towards their experience, a better understanding of individual and personalized customer needs and increased ability to overcome their limitations and fears of “not being creative”, especially during the prototyping phase. The facilitator benefited from the structure and was able to increase his expertise gradually going through evermore complex and challenging workshops. Depicting and discussing such experiences provide encouragement and practical advice for those who seek to introduce design thinking in their curricula.

Suggested Citation

  • Bogdan Rusu, 2020. "Design Thinking Workshops: Uncovering Facilitator and Participants’ Experiences," Springer Proceedings in Business and Economics, in: Gabriela Prostean & Juan José Lavios Villahoz & Laura Brancu & Gyula Bakacsi (ed.), Innovation in Sustainable Management and Entrepreneurship, chapter 0, pages 403-416, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-44711-3_30
    DOI: 10.1007/978-3-030-44711-3_30
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