IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-030-36342-0_15.html
   My bibliography  Save this book chapter

Social Media Marketing in Hospitality Industry of Crete

In: Cultural and Tourism Innovation in the Digital Era

Author

Listed:
  • Pavlos Spyrantis

    (Technological Educational Institute of Central Macedonia)

  • Dafni-Maria Nerantzaki

    (Technological Educational Institute of Central Macedonia)

  • Maria Tsourela

    (Technological Educational Institute of Central Macedonia)

  • Dimitris Paschaloudis

    (Technological Educational Institute of Central Macedonia)

Abstract

The main objective of this research is to analyze the way hotels communicate themselves through social networking tools, their use in the tourism industry and their role as a strategic tool. The first part of the study focuses on the concept and the definition of tourism, the various types of tourism, tourism worldwide and more specifically tourism in Greece. The second part analyzes the concept of marketing in the tourism industry, online marketing and advertising, the importance and use of social networking tools in the tourism industry, different social networking tools and their advantages. In the last section methodology and results are analyzed. The respondents of the research were hotel managers, from various departments of 4∗ and 5∗ hotels from Crete.

Suggested Citation

  • Pavlos Spyrantis & Dafni-Maria Nerantzaki & Maria Tsourela & Dimitris Paschaloudis, 2020. "Social Media Marketing in Hospitality Industry of Crete," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Thanasis Spyriadis (ed.), Cultural and Tourism Innovation in the Digital Era, pages 189-199, Springer.
  • Handle: RePEc:spr:prbchp:978-3-030-36342-0_15
    DOI: 10.1007/978-3-030-36342-0_15
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Keywords

    Digital marketing; Social media; Managers perception; Tourism industry;
    All these keywords.

    JEL classification:

    • Z31 - Other Special Topics - - Tourism Economics - - - Industry Studies

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-030-36342-0_15. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.