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Revisiting Authenticity in the Age of the Digital Transformation of Cultural Tourism

In: Cultural and Tourism Innovation in the Digital Era

Author

Listed:
  • Maria Shehade

    (Research Centre on Interactive Media, Smart Systems and Emerging Technologies (RISE))

  • Theopisti Stylianou-Lambert

    (Research Centre on Interactive Media, Smart Systems and Emerging Technologies (RISE)
    Cyprus University of Technology)

Abstract

The recent years have seen a digital transformation of the cultural tourism sector and the interpretation of cultural heritage, through the use of emerging and immersive technologies, such as Virtual Reality (VR) and Augmented Reality (AR). Although this transformation has brought important advantages, it may also challenge the authenticity of the offered experience. This paper aims to explore the different and conflicting scholarly debates on authenticity and technology, which lie at the intersection of three fields, namely tourism studies, heritage studies and ICT and which may also have consequences on the actual applicability of such technologies in cultural tourism. An examination of the concept of authenticity in the aforementioned disciplines is provided, through an analysis of how the concept has evolved in each of the three disciplines. The paper also highlights their differences and points of convergence and discusses the challenges and implications created by the identified discrepancies between the different stakeholders involved in cultural tourism. Finally, suggestions will be offered on how the discussed challenges and implications can be addressed in light of the new needs of cultural tourism in the digital era.

Suggested Citation

  • Maria Shehade & Theopisti Stylianou-Lambert, 2020. "Revisiting Authenticity in the Age of the Digital Transformation of Cultural Tourism," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Thanasis Spyriadis (ed.), Cultural and Tourism Innovation in the Digital Era, pages 3-16, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-36342-0_1
    DOI: 10.1007/978-3-030-36342-0_1
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    Citations

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    Cited by:

    1. Chris Zhu & Lawrence Hoc Nang Fong & Huicai Gao & Dimitrios Buhalis & Ziye Shang, 2022. "How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok," Information Technology & Tourism, Springer, vol. 24(3), pages 389-407, September.
    2. Hsiao-Hsien Lin & Ko-Hsin Chang & Chih-Hung Tseng & Yueh-Shiu Lee & Chih-Hsiang Hung, 2021. "Can the Development of Religious and Cultural Tourism Build a Sustainable and Friendly Life and Leisure Environment for the Elderly and Promote Physical and Mental Health?," IJERPH, MDPI, vol. 18(22), pages 1-17, November.
    3. Bo Wendy Gao & Chris Zhu & Hongmei Song & Ianthe M. Belisle Dempsey, 2022. "Interpreting the perceptions of authenticity in virtual reality tourism through postmodernist approach," Information Technology & Tourism, Springer, vol. 24(1), pages 31-55, March.
    4. Arabela Briciu & Victor-Alexandru Briciu & Androniki Kavoura, 2020. "Evaluating How ‘Smart’ Brașov, Romania Can Be Virtually via a Mobile Application for Cultural Tourism," Sustainability, MDPI, vol. 12(13), pages 1-17, July.
    5. Armindo Frias & Erza Raskova & Álvaro Costa & João Cabral, 2021. "Obtaining Data Values from Tourist Preferences," Sustainability, MDPI, vol. 13(18), pages 1-15, September.

    More about this item

    Keywords

    Authenticity; Cultural tourism; Virtual reality; Emerging technologies; Cultural heritage; Authority;
    All these keywords.

    JEL classification:

    • Z10 - Other Special Topics - - Cultural Economics - - - General
    • Z30 - Other Special Topics - - Tourism Economics - - - General

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