IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-030-30549-9_22.html
   My bibliography  Save this book chapter

Chosen Aspects of Co-creating an Employer’s Image by Employees as Prosumers

In: Contemporary Challenges in Cooperation and Coopetition in the Age of Industry 4.0

Author

Listed:
  • Agnieszka Izabela Baruk

    (Lodz University of Technology)

Abstract

The article had some research goals: identifying determinants of recommending an employer by employees; defining the hierarchy of these determinants; etc. To prepare the theoretical part, the method of cognitive-critical analysis of literature on marketing, management and HRM was used. To prepare the empirical part, the following research methods were used: a questionnaire (to gather primary data) and the methods of statistical analysis (correspondence analysis). The statistical analysis allowed to identify the dependences between several variables and recommending an employer and to arrange them hierarchically. The strongest determinants of recommending an employer turned out to be: emotional attitude toward the employer, identifying with the company, the way of treating subordinates by superiors. Other dependences were statistically important (apart from one) but their strength was weaker. The main value of this article is applied approach presenting employees as prosumers. This approach is quite new because so far only consumers were treated as the prosumers.

Suggested Citation

  • Agnieszka Izabela Baruk, 2020. "Chosen Aspects of Co-creating an Employer’s Image by Employees as Prosumers," Springer Proceedings in Business and Economics, in: Agnieszka Zakrzewska-Bielawska & Iwona Staniec (ed.), Contemporary Challenges in Cooperation and Coopetition in the Age of Industry 4.0, chapter 0, pages 407-426, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-30549-9_22
    DOI: 10.1007/978-3-030-30549-9_22
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-030-30549-9_22. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.