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Integration of Strategic and Cross-Cultural Communication from an Economic Perspective: A Case Study of Russia and China

In: Global Economics and Management: Transition to Economy 4.0

Author

Listed:
  • Di Huang

    (National Research Tomsk State University)

  • M. V. Chikov

    (National Research Tomsk State University)

Abstract

In today’s climate, the trend of economic globalization has enabled countries to use their comparative advantage to trade with other countries and form a new economic system that is interconnected, interdependent, and promotes mutual development. The subject of this research explores the relationship between cultural integration and economic cooperationEconomic cooperation, particularly from the perspective of strategic and cross-cultural communication. By paying attention to economic performance, it will be possible to analyze how successful cultural integration can allow a country more opportunities to achieve economic cooperationEconomic cooperation with others. The purpose of this research is to analyze the current situation of economic cooperationEconomic cooperation between Russia and ChinaRussia and China, through the method of a case analysis and a data analysis. In this paper, the cultural theory will be taken alongside economic cooperationEconomic cooperation with the aim of showing that economic development does not occur in isolation, and without cultural factors being at play. The process of fully understanding another country’s culture can promote further economic cooperationEconomic cooperation in the future. This research emphasizes the importance of initiating strategic communicationStrategic communication in order to break down cultural misunderstandings and other cultural barriers. It also signals to governments the importance of cultural interaction on a base level and how this can further promote the economy on the macro-level. The research also provides a theoretical suggestion on how to improve cross-cultural competence, with aims to upgrade economic cooperationEconomic cooperation in the future.

Suggested Citation

  • Di Huang & M. V. Chikov, 2019. "Integration of Strategic and Cross-Cultural Communication from an Economic Perspective: A Case Study of Russia and China," Springer Proceedings in Business and Economics, in: Mikhail Kaz & Tatiana Ilina & Gennady A. Medvedev (ed.), Global Economics and Management: Transition to Economy 4.0, chapter 0, pages 167-177, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-26284-6_15
    DOI: 10.1007/978-3-030-26284-6_15
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