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Sales and Operations Planning Application: A Case Study in Brazil

In: Operations Management for Social Good

Author

Listed:
  • Marcelo Xavier Seeling

    (Pontifícia Universidade Católica Do Rio de Janeiro)

  • Luiz Felipe Scavarda

    (Pontifícia Universidade Católica Do Rio de Janeiro)

  • Antônio Márcio Tavares Thomé

    (Pontifícia Universidade Católica Do Rio de Janeiro)

  • Bernd Hellingrath

    (University of Münster)

Abstract

This paper addresses a research–practice gap in the sales and operations planning (S&OP) literature by offering the main lessons learnt from a case study. Findings indicate that S&OP has been key to manage the enterprise’s complexity and to align internal efforts toward its goals with a positive impact on performance.

Suggested Citation

  • Marcelo Xavier Seeling & Luiz Felipe Scavarda & Antônio Márcio Tavares Thomé & Bernd Hellingrath, 2020. "Sales and Operations Planning Application: A Case Study in Brazil," Springer Proceedings in Business and Economics, in: Adriana Leiras & Carlos Alberto González-Calderón & Irineu de Brito Junior & Sebastián Villa & Hugo (ed.), Operations Management for Social Good, chapter 0, pages 463-470, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-23816-2_45
    DOI: 10.1007/978-3-030-23816-2_45
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