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Fuzzy AHP and VIKOR to Select Best Location for Bank Investment: Case Study in Kurdistan Region of Iraq

In: Effective Investments on Capital Markets

Author

Listed:
  • Ahmet Demir

    (Ishik University)

  • Sarkhel Shawkat

    (Charmo University)

  • Bzhar Nasradeen Majeed

    (Charmo University)

  • Taylan Budur

    (Ishik University)

Abstract

Location selection is one of the most important decisions of the operations manager. One of the effectiveness criteria of the organizations is the correct location. And the appropriate location for the banking sector means better network to the customers and a competitive advantage in the market. The present paper investigates the best location as using the fuzzy AHP and VIKOR analysis in the Kurdistan Region of Iraq. The research revealed that “security in the region” and “willingness to work with the bank” have been the most important criterions in location strategy. These results show contrast with the developed countries.

Suggested Citation

  • Ahmet Demir & Sarkhel Shawkat & Bzhar Nasradeen Majeed & Taylan Budur, 2019. "Fuzzy AHP and VIKOR to Select Best Location for Bank Investment: Case Study in Kurdistan Region of Iraq," Springer Proceedings in Business and Economics, in: Waldemar Tarczyński & Kesra Nermend (ed.), Effective Investments on Capital Markets, chapter 0, pages 485-510, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-21274-2_33
    DOI: 10.1007/978-3-030-21274-2_33
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    Cited by:

    1. Lejla Catic & Mersid Poturak, 2022. "Influence of brand loyalty on consumer purchase behavior," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(8), pages 83-91, November.

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