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Modeling and Simulation of the Strategic Use of the Internet Forum Aiming at Business Success of High-Technology Companies

In: Strategic Innovative Marketing

Author

Listed:
  • Damianos P. Sakas

    (University of Peloponnese)

  • Dimitrios K. Nasiopoulos

    (University of Peloponnese)

  • Panagiotis Reklitis

    (Technological Educational Institute of Central)

Abstract

Internet forum is a platform in which its members exchange views and acquire knowledge through dialogue. The interested person has the opportunity to visit the forum of the field that concerns him, in order to exchange views and gain knowledge.By using the forum, businesses benefit greatly. In this way, they promote their products and/or services through social marketing. The users are able to provide documented opinions about the products and if these are positive, then visitors of the forum are encouraged toward their market.

Suggested Citation

  • Damianos P. Sakas & Dimitrios K. Nasiopoulos & Panagiotis Reklitis, 2019. "Modeling and Simulation of the Strategic Use of the Internet Forum Aiming at Business Success of High-Technology Companies," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 173-183, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-16099-9_22
    DOI: 10.1007/978-3-030-16099-9_22
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    Citations

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    Cited by:

    1. Damianos P. Sakas & Dimitrios P. Reklitis, 2021. "The Impact of Organic Traffic of Crowdsourcing Platforms on Airlines’ Website Traffic and User Engagement," Sustainability, MDPI, vol. 13(16), pages 1-22, August.
    2. Dimitrios K. Nasiopoulos & Dimitrios M. Mastrakoulis & Dimitrios A. Arvanitidis, 2022. "The Contribution of Digital Technology to the Forecasting of Supply Chain Development, in IT Products, Modeling and Simulation of the Problem," Forecasting, MDPI, vol. 4(4), pages 1-19, November.

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