Leadership, Soft Power and Social Power

There is a plethora of reports, publications, scientific and near-scientific conversations that are being conducted today in a greater degree in political circles about the so-called soft power that forces us, once again, to address the problem of management as leading power. With regard to the above, one would probably agree that the initial goal of management as a phenomenon arising in evolution is to ensure the physiological survival of united individuals. When this goal is historically achieved, then management as a “method of survival” sets new goals and goals for itself, the main of which is raising the standard of living of united people. However, in its transformed form, called power, is the improvement of life in the first place for those who unite and lead others. This is happening due to the fact that the personification of management leads to the transformation of managers as well as leaders into an independent social force. The phenomenon of power that has arisen is separated and estranged from the goals and values of the united individuals. Unified, not having yet managed to fully organize themselves in a rational manner, are already becoming unified through some means and methods of coercion. This paper focuses on the problems arising in these processes and analyses them to the depth.