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Supply-Chain Transparency and Governance Systems: Market Penetration of the I-Choose System

In: Information, Models, and Sustainability

Author

Listed:
  • Weijia Ran

    (University at Albany)

  • Holly Jarman

    (University of Michigan)

  • Luis F. Luna-Reyes

    (University at Albany)

  • Jing Zhang

    (Clark University)

  • Deborah Andersen

    (University at Albany)

  • Giri Tayi

    (University at Albany)

  • Djoko S. Sayogo

    (University at Albany)

  • Joanne Luciano

    (Rensselaer Polytechnic Institute)

  • Theresa A. Pardo

    (University at Albany)

  • David Andersen

    (University at Albany)

Abstract

In this chapter, we explore the impacts of key characteristics of Supply Chain Governance Systems in the development and diffusion of technology innovations that promote supply chain transparency and sustainable consumption and production. The model presented in this chapter was developed following group model building methods. Our simulation experiments reveal that the market resists “take-off” unless external financial support can be found. Additionally, “take-off” dynamics of the system are dominated by marketing budgets and external support for infrastructure. Marketing budgets drive how fast users adopt the system, and without external sponsorship of system, the final market collapses. Finally, the quality of governance—reflected in information completeness, openness, relevance and reliability, and the resultant trustworthiness of information determines final sustainable market share.

Suggested Citation

  • Weijia Ran & Holly Jarman & Luis F. Luna-Reyes & Jing Zhang & Deborah Andersen & Giri Tayi & Djoko S. Sayogo & Joanne Luciano & Theresa A. Pardo & David Andersen, 2016. "Supply-Chain Transparency and Governance Systems: Market Penetration of the I-Choose System," Public Administration and Information Technology, in: Jing Zhang & Luis Felipe Luna-Reyes & Theresa A. Pardo & Djoko S. Sayogo (ed.), Information, Models, and Sustainability, pages 67-92, Springer.
    • Handle: RePEc:spr:paitcp:978-3-319-25439-5_4
    DOI: 10.1007/978-3-319-25439-5_4
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