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Social Media Use in Crisis Communication Management: An Opportunity for Local Communities?

In: Social Media and Local Governments

Author

Listed:
  • Rocio Zamora Medina

    (Universidad de Murcia)

  • Jose Carlos Losada Diaz

    (Universidad de Murcia)

Abstract

Social media has changed the way public administrations face their strategic communications, to the point that social media networks are considered even more effective tools for managing a risk or a crisis than traditional media. This chapter reflects on the opportunity Twitter presents for local governments facing critical scenarios, according to the main principles of the theory of Crisis Communication Management. A qualitative analysis from this perspective of how the Madrid city government faced the Madrid Arena tragedy lets us learn from the city government’s main mistakes, allowing us to think about the opportunity that social media presents local communities.

Suggested Citation

  • Rocio Zamora Medina & Jose Carlos Losada Diaz, 2016. "Social Media Use in Crisis Communication Management: An Opportunity for Local Communities?," Public Administration and Information Technology, in: Mehmet Zahid Sobaci (ed.), Social Media and Local Governments, edition 127, chapter 0, pages 321-335, Springer.
    • Handle: RePEc:spr:paitcp:978-3-319-17722-9_17
    DOI: 10.1007/978-3-319-17722-9_17
    as

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