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The Use of Facebook to Promote Engagement with Local Governments in Spain

In: Social Media and Local Governments

Author

Listed:
  • Arturo Haro Rosario

    (University of Almería)

  • Alejandro Sáez Martín

    (University of Almería)

  • María Del Carmen Caba Pérez

    (University of Almería)

Abstract

Social media have changed how governments communicate with society, encouraging participation and the interaction of citizens in public affairs. The main aim of this study is to analyse the online practices of Spanish local governments, through Facebook, to examine the factors that influence these practices and to determine citizens’ mood in this respect. The results obtained show that the popularity and virality of municipal Facebook pages are greater than their followers’ degree of commitment. Users take a positive view of the pages, and the type of information most commonly shared on Facebook by Spanish local governments is of a social nature. Factors that influence local government’s Facebook practices include the level of internet use among the population, the level of municipal debt, the number of inhabitants and the economic capacity of the population.

Suggested Citation

  • Arturo Haro Rosario & Alejandro Sáez Martín & María Del Carmen Caba Pérez, 2016. "The Use of Facebook to Promote Engagement with Local Governments in Spain," Public Administration and Information Technology, in: Mehmet Zahid Sobaci (ed.), Social Media and Local Governments, edition 127, chapter 0, pages 219-241, Springer.
    • Handle: RePEc:spr:paitcp:978-3-319-17722-9_12
    DOI: 10.1007/978-3-319-17722-9_12
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    Cited by:

    1. Laura Saraite-Sariene & Juana Alonso-Cañadas & Federico Galán-Valdivieso & Carmen Caba-Pérez, 2019. "Non-Financial Information versus Financial as a Key to the Stakeholder Engagement: A Higher Education Perspective," Sustainability, MDPI, vol. 12(1), pages 1-19, December.

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