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Understanding Web Usability Issues: A Case Study of Pakistani Political Parties

In: User-Centric Technology Design for Nonprofit and Civic Engagements

Author

Listed:
  • Tayyaba Ayub

    (Bahria University)

  • Kiran Nazeer

    (Bahria University)

  • Saqib Saeed

    (Bahria University)

Abstract

Political parties establish websites to engage their followers by providing information and getting their feedback thereby providing an important platform to attract masses. Although cyber democracy is a new trend seen in Pakistani politics, still every political party in Pakistan has developed its own website. These websites should be highly usable to facilitate end users. In this chapter we present results from a survey, which examined the usability of three political parties’ websites in Pakistan. The results show that although these websites are well designed but still their online help and support system, efficiency, and effectiveness are the issues which reduced user satisfaction.

Suggested Citation

  • Tayyaba Ayub & Kiran Nazeer & Saqib Saeed, 2014. "Understanding Web Usability Issues: A Case Study of Pakistani Political Parties," Public Administration and Information Technology, in: Saqib Saeed (ed.), User-Centric Technology Design for Nonprofit and Civic Engagements, edition 127, chapter 0, pages 187-194, Springer.
    • Handle: RePEc:spr:paitcp:978-3-319-05963-1_11
    DOI: 10.1007/978-3-319-05963-1_11
    as

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