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Reliable Order Promising with Multidimensional Anticipation of Customer Response

In: Operations Research Proceedings 2015

Author

Listed:
  • Ralf Gössinger

    (University of Dortmund)

  • Sonja Kalkowski

    (University of Dortmund)

Abstract

Reliable order promising is a key competitive factor for MTO companies. Several measures to maintain reliability in an uncertain production system are proposed in literature, but so far a multidimensional anticipation of customer response to modified order specifications has not been adequately taken into account. The purpose of this paper is to demonstrate the potential of this measure by modeling and numerically analyzing the impacts on reliability and profit.

Suggested Citation

  • Ralf Gössinger & Sonja Kalkowski, 2017. "Reliable Order Promising with Multidimensional Anticipation of Customer Response," Operations Research Proceedings, in: Karl Franz Dörner & Ivana Ljubic & Georg Pflug & Gernot Tragler (ed.), Operations Research Proceedings 2015, pages 377-383, Springer.
    • Handle: RePEc:spr:oprchp:978-3-319-42902-1_51
    DOI: 10.1007/978-3-319-42902-1_51
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