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Ordering and Pricing Decisions Considering Capital Constraint and Loss Aversion

In: Ieis 2023

Author

Listed:
  • Jinfeng Liu

    (Beijing Jiaotong University)

  • Guang Song

    (Beijing Jiaotong University)

  • Juan Li

    (Beijing Jiaotong University)

Abstract

The problem of difficult and expensive financing for small and medium-sized enterprises is not only a problem for enterprise operations, but also a difficult point for scholars to study. Based on the Stackelberg game and prospect theory, this paper constructs a supply chain model composed of a retailer, characterized by loss aversion and financial constraints, a risk-neutral manufacturer, which is a core enterprise with strong capital in the supply chain, and a investor, using reverse induction method to solve the optimal order quantity and optimal wholesale price under the mixed model of delayed payment and equity financing, and also studies the influence of parameters.

Suggested Citation

  • Jinfeng Liu & Guang Song & Juan Li, 2024. "Ordering and Pricing Decisions Considering Capital Constraint and Loss Aversion," Lecture Notes in Operations Research, in: Menggang Li & Hua Guowei & Anqiang Huang & Xiaowen Fu & Dan Chang (ed.), Ieis 2023, pages 1-10, Springer.
    • Handle: RePEc:spr:lnopch:978-981-97-4137-3_1
    DOI: 10.1007/978-981-97-4137-3_1
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