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Buying Guide for Best Car in India: An Application of Data Envelopment Analysis

In: Applications of Operational Research in Business and Industries

Author

Listed:
  • Neelanghsu Ghosh

    (PRMS Mahavidyalaya)

Abstract

Buying the right car is tricky proposition for middle-class people in India. With the availability of number of mid-range cars, it is difficult to choose the suitable automobile, which is pocket friendly, having good looks and value for money. Buying that dream car gives a bargain hunter immense pleasure and satisfaction and a sense of heavenly accomplishment. In this paper, data envelopment analysis (DEA) is applied to find the best vehicle in the offering within a budget of four to six lakhs of Indian rupees. The methodology involved and the input–output combination chosen is justified thoroughly. Interestingly, it is found that most of the Indian car manufacturers know the mindset of Indians and make their four-wheelers appropriate for an Indian buyer. Nearly, all of the available brands in India have at least one car that falls in the category of most desirable car for the middle class.

Suggested Citation

  • Neelanghsu Ghosh, 2023. "Buying Guide for Best Car in India: An Application of Data Envelopment Analysis," Lecture Notes in Operations Research, in: Angappa Gunasekaran & Jai Kishore Sharma & Samarjit Kar (ed.), Applications of Operational Research in Business and Industries, chapter 0, pages 159-174, Springer.
    • Handle: RePEc:spr:lnopch:978-981-19-8012-1_11
    DOI: 10.1007/978-981-19-8012-1_11
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