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Ecotourism as a Tool for Regional Development in the Area of Prespa National Forest Park

In: Operational Research Methods in Business, Finance and Economics

Author

Listed:
  • Christiana Koliouska

    (Aristotle University of Thessaloniki)

  • Zacharoula Andreopoulou

    (Aristotle University of Thessaloniki)

  • Constantin Zopounidis

    (Technical University of Crete
    Audencia Business School)

Abstract

The promotion of the Prespa National Forest Park through ecotourism is very important for the local economic development of the region as it constitutes one of the most popular destinations for a high level of quality tourism throughout the year. Some factors that affect the promotion and the development of the tourism product are the following: the natural wealth, the natural landscape, the geographical part, the uniqueness of the local products, the possibility of creating new facilities and, in general, the bearing capacity of the region. The main element of ecotourism development is the benefit of small and medium enterprises, as well as tourists, from the new type of alternative tourism, preserving the authentic, ecological and natural beauty of the landscape. The aim of this paper is to study the area of the Prespes National Park as an ecotourism destination and to promote the provided alternative activities on the Internet. The websites that promote the tourism enterprises of the area are analyzed and classified using the method of multi-criteria analysis PROMETHEE II. Finally, suggestions for the optimization of the existing websites are presented in order to enhance the online promotion of the area of Prespa National Forest Park.

Suggested Citation

  • Christiana Koliouska & Zacharoula Andreopoulou & Constantin Zopounidis, 2023. "Ecotourism as a Tool for Regional Development in the Area of Prespa National Forest Park," Lecture Notes in Operations Research, in: Constantin Zopounidis & Angeliki Liadaki & Marianna Eskantar (ed.), Operational Research Methods in Business, Finance and Economics, pages 121-127, Springer.
    • Handle: RePEc:spr:lnopch:978-3-031-31241-0_6
    DOI: 10.1007/978-3-031-31241-0_6
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