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A Multicriteria Analysis Approach to Tourists’ Satisfaction with Local Food Consumption

In: Operational Research Methods in Business, Finance and Economics

Author

Listed:
  • Antonios Tiganis

    (Aarhus University)

  • Stratos Kartsonakis

    (Technical University of Crete)

  • Efthimia Tsakiridou

    (Aristotle University of Thessaloniki)

  • Evangelos Grigoroudis

    (Technical University of Crete)

Abstract

In this chapter, we study tourists’ satisfaction with local food consumption. Greece is selected as a case study because of the importance of its culinary tradition, while for data collection we interviewed tourists departing from the Thessaloniki Airport “Macedonia”. The analysis is based on an extension of the MUSA method. The MUSA method is a multicriteria analysis approach that can collectively measure customers’ overall and partial satisfaction, providing a series of results that can identify the strengths and weaknesses of customer perceptions. The results show that tourists are highly satisfied by consuming local food. The most critical local food attributes are taste, safety, aroma, authenticity, appearance, and connection to Greek culture. These attributes are the competitive advantages of local food. On the other hand, healthiness, quality, cost, and package could be perceived as potential threats to tourists’ satisfaction. Tourists appear indifferent towards the enhancement of the local economy.

Suggested Citation

  • Antonios Tiganis & Stratos Kartsonakis & Efthimia Tsakiridou & Evangelos Grigoroudis, 2023. "A Multicriteria Analysis Approach to Tourists’ Satisfaction with Local Food Consumption," Lecture Notes in Operations Research, in: Constantin Zopounidis & Angeliki Liadaki & Marianna Eskantar (ed.), Operational Research Methods in Business, Finance and Economics, pages 99-120, Springer.
    • Handle: RePEc:spr:lnopch:978-3-031-31241-0_5
    DOI: 10.1007/978-3-031-31241-0_5
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