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Fundraising Across Digital Divide: Evidences from Charity Crowdfunding

In: Organizing for Digital Innovation

Author

Listed:
  • Francesca Pietro

    (LUISS University)

  • Paolo Spagnoletti

    (LUISS University)

  • Andrea Prencipe

    (LUISS University)

Abstract

There is widespread belief that crowdfunding can successfully support charity operation by accelerating and simplifying the process of finding large pools of funders. Analysing a unique dataset of donations collected in Italy through crowdfunding in 2016, we identify contextual factors that hamper online donations. Specifically, looking at the role of digital divide, digital literacy, and social network interactions, our study extends the existing literature on charity crowdfunding. Implications are discussed in both theoretical and practical terms on the modes of engagement of online communities and on possible tactics to overcome donations barriers.

Suggested Citation

  • Francesca Pietro & Paolo Spagnoletti & Andrea Prencipe, 2019. "Fundraising Across Digital Divide: Evidences from Charity Crowdfunding," Lecture Notes in Information Systems and Organization, in: Alessandra Lazazzara & Raoul C.D. Nacamulli & Cecilia Rossignoli & Stefano Za (ed.), Organizing for Digital Innovation, pages 111-124, Springer.
    • Handle: RePEc:spr:lnichp:978-3-319-90500-6_9
    DOI: 10.1007/978-3-319-90500-6_9
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    Citations

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    Cited by:

    1. Francesca Di Pietro & Francesca Masciarelli, 2022. "The Effect of Local Religiosity on Financing Cross-Regional Entrepreneurial Projects Via Crowdfunding (Local Religiosity and Crowdfinancing)," Journal of Business Ethics, Springer, vol. 178(2), pages 429-443, June.
    2. Wu, Wenqing & Huang, Xuan & Wu, Chia-Huei & Tsai, Sang-Bing, 2022. "Pricing strategy and performance investment decisions in competitive crowdfunding markets," Journal of Business Research, Elsevier, vol. 140(C), pages 491-497.
    3. Di Pietro, Francesca & Butticè, Vincenzo, 2020. "Institutional characteristics and the development of crowdfunding across countries," International Review of Financial Analysis, Elsevier, vol. 71(C).

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