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The Impact of Age and Cognitive Style on E-Commerce Decisions: The Role of Cognitive Bias Susceptibility

In: Information Systems and Neuroscience

Author

Listed:
  • Nour El Shamy

    (McMaster University)

  • Khaled Hassanein

    (McMaster University)

Abstract

The aging associated declines in cognitive abilities could render older adults more susceptible to cognitive biases that are detrimental to their e-commerce decisions’ quality. Additionally, certain cognitive styles can lead online consumers to rely on decision heuristics which makes them less meticulous and more prone to bias. In this research-in-progress paper we introduce cognitive bias susceptibility as a potential mediator between age and cognitive style on one end, and decisional outcomes on the other. An experimental design to validate our proposed model is outlined. Both psychometric and eye-tracking methodologies are utilized to achieve a more holistic understanding of the relationships in the proposed model. Potential contributions and implications for future research are outlined.

Suggested Citation

  • Nour El Shamy & Khaled Hassanein, 2018. "The Impact of Age and Cognitive Style on E-Commerce Decisions: The Role of Cognitive Bias Susceptibility," Lecture Notes in Information Systems and Organization, in: Fred D. Davis & René Riedl & Jan vom Brocke & Pierre-Majorique Léger & Adriane B. Randolph (ed.), Information Systems and Neuroscience, pages 73-83, Springer.
    • Handle: RePEc:spr:lnichp:978-3-319-67431-5_9
    DOI: 10.1007/978-3-319-67431-5_9
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    Cited by:

    1. Stefan Tams & Varun Grover & Jason Thatcher & Manju Ahuja, 2022. "Grappling with modern technology: interruptions mediated by mobile devices impact older workers disproportionately," Information Systems and e-Business Management, Springer, vol. 20(4), pages 635-655, December.

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