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Why and How to Design Complementary NeuroIS and Behavioral Experiments

In: Information Systems and Neuroscience

Author

Listed:
  • Anthony Vance

    (Brigham Young University)

  • Jeffrey L. Jenkins

    (Brigham Young University)

  • Bonnie Brinton Anderson

    (Brigham Young University)

  • C. Brock Kirwan

    (Brigham Young University)

  • Daniel Bjornn

    (Brigham Young University)

Abstract

Neurophysiological methods offer insights into human cognition that cannot be obtained using traditional methods. However, they are often limited by the artificiality of an experimental setting or the intrusiveness of the method. For these reasons, it is often advisable to complement a NeuroIS experiment with a behavioral experiment, either in a laboratory or field setting. The purpose of this paper is to discuss four guidelines for why and how to effectively design complementary behavioral and NeuroIS experiments. These include: (1) extend NeuroIS experiments with behavioral experiments using theory, rather than replicate; (2) select a behavioral study to enhance ecological and external validity; (3) use the results of each methodology to inform the other; and (4) use NeuroIS and behavioral studies in tandem to inform IT artifact design. By applying these points, researchers can more effectively design complementary NeuroIS and behavioral experiments that together provide richer insights into phenomena under study.

Suggested Citation

  • Anthony Vance & Jeffrey L. Jenkins & Bonnie Brinton Anderson & C. Brock Kirwan & Daniel Bjornn, 2018. "Why and How to Design Complementary NeuroIS and Behavioral Experiments," Lecture Notes in Information Systems and Organization, in: Fred D. Davis & René Riedl & Jan vom Brocke & Pierre-Majorique Léger & Adriane B. Randolph (ed.), Information Systems and Neuroscience, pages 65-71, Springer.
    • Handle: RePEc:spr:lnichp:978-3-319-67431-5_8
    DOI: 10.1007/978-3-319-67431-5_8
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