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The Psychophysiological Effect of a Vibro-Kinetic Movie Experience: The Case of the D-BOX Movie Seat

In: Information Systems and Neuroscience

Author

Listed:
  • Horea Pauna

    (HEC Montréal)

  • Pierre-Majorique Léger

    (HEC Montréal)

  • Sylvain Sénécal

    (HEC Montréal)

  • Marc Fredette

    (HEC Montréal)

  • François Courtemanche

    (HEC Montréal)

  • Shang-Lin Chen

    (HEC Montréal)

  • Élise Labonté-Lemoyne

    (HEC Montréal)

  • Jean-François Ménard

    (D-BOX Technologies Inc)

Abstract

Watching a film in a movie theater can be an immersive experience, but to what extent does the experience differ when the moviegoer is using a vibro-kinetic seat, i.e., a seat providing motion and vibration feedback synchronized with the movie scenes? This paper seeks to measure the effect of a multi-sensory cinema experience from a psychophysiological standpoint. Using electroencephalography, galvanic skin response, heart rate, and facial micro-expression measures, this study compares the difference between two movie viewing experiences, i.e. one without movement and one with artistically enhanced vibro-kinetic feedback. Results of a within-subject experiment suggest that there are significant differences in psychophysiological states of users. Users exhibit more positive emotions, greater arousal, and more cognitive immersion in the vibro-kinetic condition. Therefore, multi-sensory stimulation, in the context of cinema, appears to produce an enhanced experience for spectators.

Suggested Citation

  • Horea Pauna & Pierre-Majorique Léger & Sylvain Sénécal & Marc Fredette & François Courtemanche & Shang-Lin Chen & Élise Labonté-Lemoyne & Jean-François Ménard, 2018. "The Psychophysiological Effect of a Vibro-Kinetic Movie Experience: The Case of the D-BOX Movie Seat," Lecture Notes in Information Systems and Organization, in: Fred D. Davis & René Riedl & Jan vom Brocke & Pierre-Majorique Léger & Adriane B. Randolph (ed.), Information Systems and Neuroscience, pages 1-7, Springer.
    • Handle: RePEc:spr:lnichp:978-3-319-67431-5_1
    DOI: 10.1007/978-3-319-67431-5_1
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