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Unveiling the Big Data Adoption in Banks: Strategizing the Implementation of a New Technology

In: Digital Technology and Organizational Change

Author

Listed:
  • Eduardo H. Diniz

    (Escola de Administração de Empresas de São Paulo at Fundação Getulio Vargas)

  • Simone S. Luvizan

    (Escola de Administração de Empresas de São Paulo at Fundação Getulio Vargas)

  • Márcia Cassitas Hino

    (Escola de Administração de Empresas de São Paulo at Fundação Getulio Vargas
    Instituto Superior de Administração e Economida do Mercosul)

  • Priscila Cardoso Ferreira

    (Escola de Administração de Empresas de São Paulo at Fundação Getulio Vargas)

Abstract

This study describes the process of big data adoption in three major Brazilian banks and unveils the process of implementing a new technology platform in a “pluralistic context”. Besides requiring huge investments, big data implementation also demands an articulation between the many centers of power within the bank and a redefinition of concepts once dominant in the organization. The four moments of the translation model proposed by the Actor-Network Theory—problematization, interessment, enrolment and mobilization—are used as elements for describing and understanding the big data adoption journey. A cross-case analysis unveils a similar model for incorporating big data in the three studied banks. Initially brought into the bank by a small group of pioneers, the new concept of big data is explored by study groups created to amplify knowledge about the concept and related technologies. These pioneer groups then start working on connecting with other business areas, on the path to consolidate the need of big data in the bank. Thus the purpose of this study is to understand the process managers inside the organization from the point they became aware of the relevance of big data for their businesses and how they create conditions for it to be incorporated to the bank’s corporative strategy.

Suggested Citation

  • Eduardo H. Diniz & Simone S. Luvizan & Márcia Cassitas Hino & Priscila Cardoso Ferreira, 2018. "Unveiling the Big Data Adoption in Banks: Strategizing the Implementation of a New Technology," Lecture Notes in Information Systems and Organization, in: Cecilia Rossignoli & Francesco Virili & Stefano Za (ed.), Digital Technology and Organizational Change, pages 149-162, Springer.
    • Handle: RePEc:spr:lnichp:978-3-319-62051-0_13
    DOI: 10.1007/978-3-319-62051-0_13
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    Cited by:

    1. Haitham Nobanee & Mehroz Nida Dilshad & Mona Al Dhanhani & Maitha Al Neyadi & Sultan Al Qubaisi & Saeed Al Shamsi, 2021. "Big Data Applications the Banking Sector: A Bibliometric Analysis Approach," SAGE Open, , vol. 11(4), pages 21582440211, December.

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