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Differences in Reading Between Word Search and Information Relevance Decisions: Evidence from Eye-Tracking

In: Information Systems and Neuroscience

Author

Listed:
  • Jacek Gwizdka

    (School of Information, University of Texas at Austin)

Abstract

We investigated differences in reading strategies in relation to information search task goals and perceived text relevance. Our findings demonstrate that some aspects of reading when looking for a specific target word are similar to reading relevant texts to find information, while other aspects are similar to reading irrelevant texts to find information. We also show significant differences in pupil dilation on final fixations on relevant words and on relevance decisions. Our results show feasibility of using eye-tracking data to infer timing of decisions made on information search tasks in relation to the required depth of information processing and the relevance level.

Suggested Citation

  • Jacek Gwizdka, 2017. "Differences in Reading Between Word Search and Information Relevance Decisions: Evidence from Eye-Tracking," Lecture Notes in Information Systems and Organization, in: Fred D. Davis & René Riedl & Jan vom Brocke & Pierre-Majorique Léger & Adriane B. Randolph (ed.), Information Systems and Neuroscience, pages 141-147, Springer.
    • Handle: RePEc:spr:lnichp:978-3-319-41402-7_18
    DOI: 10.1007/978-3-319-41402-7_18
    as

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