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Bridging Aesthetics and Positivism in IS Visual Systems Design with Neuroscience: A Pluralistic Research Framework and Typology

In: Information Systems and Neuroscience

Author

Listed:
  • Daniel Peak

    (University of North Texas)

  • Victor Prybutok

    (University of North Texas)

  • Bin Mai

    (University of North Texas)

  • Thomas Parsons

    (University of North Texas)

Abstract

In this paper, we proposed a neuroscience-based general framework for IS visual systems design that uses neuroscience as the bridge that systematically integrates the principles of design aesthetics and principles of positivistic functionalities into a comprehensive model. Based on our general conceptual model, we also provide a detailed typological framework for the practical IS visual systems design.

Suggested Citation

  • Daniel Peak & Victor Prybutok & Bin Mai & Thomas Parsons, 2017. "Bridging Aesthetics and Positivism in IS Visual Systems Design with Neuroscience: A Pluralistic Research Framework and Typology," Lecture Notes in Information Systems and Organization, in: Fred D. Davis & René Riedl & Jan vom Brocke & Pierre-Majorique Léger & Adriane B. Randolph (ed.), Information Systems and Neuroscience, pages 123-131, Springer.
    • Handle: RePEc:spr:lnichp:978-3-319-41402-7_16
    DOI: 10.1007/978-3-319-41402-7_16
    as

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