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Neural Correlates of Technological Ambivalence: A Research Proposal

In: Information Systems and Neuroscience

Author

Listed:
  • Hillol Bala

    (Indiana University)

  • Elise Labonté-LeMoyne

    (Tech3Lab, HEC Montreal)

  • Pierre-Majorique Léger

    (Tech3Lab, HEC Montreal)

Abstract

Individuals’ reactions to a new technology have been studied extensively in information systems and other literatures. We suggest that one of the possible dispositions to a new technology, ambivalence, has not been studied much in the information systems research. Ambivalence refers to a state of having both positive and negative orientations toward an object simultaneously. Our conjecture is that it is possible for an individual to have such a reaction toward a new technology. In addition to having both positive and negative orientations, ambivalence may also represent as cognition and/or emotion. We suggest that such a complex reaction and/or state can be better understood using a neurophysiological approach because this approach will help us disentangle various facets and temporal dynamics of ambivalence. In this proposed research, we seek to conduct an empirical study to understand the neural correlates of ambivalence toward a technology.

Suggested Citation

  • Hillol Bala & Elise Labonté-LeMoyne & Pierre-Majorique Léger, 2017. "Neural Correlates of Technological Ambivalence: A Research Proposal," Lecture Notes in Information Systems and Organization, in: Fred D. Davis & René Riedl & Jan vom Brocke & Pierre-Majorique Léger & Adriane B. Randolph (ed.), Information Systems and Neuroscience, pages 83-89, Springer.
    • Handle: RePEc:spr:lnichp:978-3-319-41402-7_11
    DOI: 10.1007/978-3-319-41402-7_11
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