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What Do Local Governments Discuss in Social Media? An Empirical Analysis of the Italian Municipalities

In: Blurring the Boundaries Through Digital Innovation

Author

Listed:
  • Benedetta Gesuele

    (Pegaso University)

  • Concetta Metallo

    (Parthenope University)

  • Rocco Agrifoglio

    (Parthenope University)

Abstract

This study takes a first step toward understanding the social media usage by Italian municipalities as a means for external communication. Using content analysis and posts categorization on the Facebook pages, we analyze topics of municipality posts to understand the communicative practices and types of use by municipalities. We examine the Facebook profiles of nine of the largest cities in Italy. The analysis is mainly based on a coding scheme that was derived from literature and findings show that the main communication topics between Italian local governments and citizens are provision of information, local events, local public services, and co-design.

Suggested Citation

  • Benedetta Gesuele & Concetta Metallo & Rocco Agrifoglio, 2016. "What Do Local Governments Discuss in Social Media? An Empirical Analysis of the Italian Municipalities," Lecture Notes in Information Systems and Organization, in: Fabrizio D'Ascenzo & Massimo Magni & Alessandra Lazazzara & Stefano Za (ed.), Blurring the Boundaries Through Digital Innovation, pages 297-306, Springer.
    • Handle: RePEc:spr:lnichp:978-3-319-38974-5_23
    DOI: 10.1007/978-3-319-38974-5_23
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    Cited by:

    1. Monia Castellini & Vincenzo Riso, 2023. "The Role of Citizens in the Municipalities? Risk Management Process: An Overview in Italy," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2023(1), pages 143-163.
    2. Georgios Lappas & Amalia Triantafillidou & Anastasia Deligiaouri & Alexandros Kleftodimos, 2018. "Facebook Content Strategies and Citizens’ Online Engagement: The Case of Greek Local Governments," The Review of Socionetwork Strategies, Springer, vol. 12(1), pages 1-20, June.

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