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Investigating the Sailing Ship Effect as Newcomers’ Strategic Reaction to Technological Change

In: Empowering Organizations

Author

Listed:
  • Rocco Agrifoglio

    (“Parthenope” University)

  • Francesco Schiavone

    (“Parthenope” University)

  • Concetta Metallo

    (“Parthenope” University)

Abstract

This paper is aimed at investigating the sailing ship effect as strategic reaction of newcomers that enter into a new market for adopting and improving old technology than new one when technological change occurs. Based on the case-study method, we conducted a qualitative analysis for collect data on a peculiar company, The Impossible Project, was born to meet the instant photo amateur needs after Polaroid stopped producing instant cameras. Unlike most of the incumbents’ and newcomers’ behaviors, the Impossible Project is a rare case of a company that entry into a new market niche for focusing on the old technology, than other one, when technological change occurs. This empirical evidence has shown an opposite strategic behavior to technological change, providing interesting insights for research and practice.

Suggested Citation

  • Rocco Agrifoglio & Francesco Schiavone & Concetta Metallo, 2016. "Investigating the Sailing Ship Effect as Newcomers’ Strategic Reaction to Technological Change," Lecture Notes in Information Systems and Organization, in: Teresina Torre & Alessio Maria Braccini & Riccardo Spinelli (ed.), Empowering Organizations, edition 1, pages 39-49, Springer.
    • Handle: RePEc:spr:lnichp:978-3-319-23784-8_4
    DOI: 10.1007/978-3-319-23784-8_4
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