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Comparing the Visual Processing of Words and Icons for Functional Illiterates in an Online Banking Context

Author

Listed:
  • Adrian Minano-Lozano

    (HEC Montréal)

  • Jared Boasen

    (HEC Montréal
    Hokkaido University)

  • Yasmine Maurice

    (HEC Montréal)

  • Constantinos Coursaris

    (HEC Montréal)

  • Sylvain Sénécal

    (HEC Montréal)

  • Pierre-Majorique Léger

    (HEC Montréal)

Abstract

Functional illiterates make up a significant portion of the population and need accessible interfaces. Icons, among other interface elements, are a design consideration that is often used to improve accessibility. However, neurophysiological evidence on their effectiveness in functional illiterates remains scant. In a controlled experiment based on online banking stimuli, this study used EEG and behavioral measures to objectively evaluate the efficaciousness of icons compared to words in literate and functional illiterate subjects. Results show that icons alone might not be sufficient to increase accessibility because their abstract nature can hinder their interpretation.

Suggested Citation

  • Adrian Minano-Lozano & Jared Boasen & Yasmine Maurice & Constantinos Coursaris & Sylvain Sénécal & Pierre-Majorique Léger, 2025. "Comparing the Visual Processing of Words and Icons for Functional Illiterates in an Online Banking Context," Lecture Notes in Information Systems and Organization,, Springer.
    • Handle: RePEc:spr:lnichp:978-3-031-71385-9_29
    DOI: 10.1007/978-3-031-71385-9_29
    as

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