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All Eyes on Misinformation and Social Media Consumption: A Pupil Dilation Study

In: Information Systems and Neuroscience

Author

Listed:
  • Mahdi Mirhoseini

    (Concordia University)

  • Spencer Early

    (McMaster University)

  • Khaled Hassanein

    (McMaster University)

Abstract

The research on misinformation has shown that those users who spend cognitive resources while reading news on social media are more likely to identify fake headlines. Although various behavioral and neurophysiological measures have been used in the literature to examine this hypothesis, the association between pupil dilation, which has been established as a measure of cognitive load in the NeuroIS field, and users’ performance in judging the accuracy of headlines has yet to be studied. A within subject experiment using different types of news headlines is designed in which users rate the accuracy of 80 Facebook posts. Consistent with the heuristic-systematic model of information processing (HSM), our results suggest that pupil dilation is positively linked with users’ accuracy rate.

Suggested Citation

  • Mahdi Mirhoseini & Spencer Early & Khaled Hassanein, 2022. "All Eyes on Misinformation and Social Media Consumption: A Pupil Dilation Study," Lecture Notes in Information Systems and Organization, in: Fred D. Davis & René Riedl & Jan vom Brocke & Pierre-Majorique Léger & Adriane B. Randolph & Gernot (ed.), Information Systems and Neuroscience, pages 73-80, Springer.
    • Handle: RePEc:spr:lnichp:978-3-031-13064-9_7
    DOI: 10.1007/978-3-031-13064-9_7
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