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A Stress-Based Smart Retail Service in Shopping Environments: An Adoption Study

In: Information Systems and Neuroscience

Author

Listed:
  • Nurten Öksüz

    (Deutsches Forschungszentrum Für Künstliche Intelligenz (DFKI))

Abstract

Since many years, retailers have tried to leverage the benefits of e-commerce by transferring concepts of online shops into retailing. However, shopping experience in physical stores is different from the one in online shops due to potential stress factors arising in-store. Two previous scientific works focused on unobtrusively detected customers’ perceived stress in order to provide tailored mobile services in real-time. The purpose of this paper is to assess the adoption of the envisioned stress-based smart retail service amongst potential customers. The results show that tailored services are perceived positively and thus, have the potential to contribute to an enhanced shopping experience.

Suggested Citation

  • Nurten Öksüz, 2022. "A Stress-Based Smart Retail Service in Shopping Environments: An Adoption Study," Lecture Notes in Information Systems and Organization, in: Fred D. Davis & René Riedl & Jan vom Brocke & Pierre-Majorique Léger & Adriane B. Randolph & Gernot (ed.), Information Systems and Neuroscience, pages 171-178, Springer.
    • Handle: RePEc:spr:lnichp:978-3-031-13064-9_18
    DOI: 10.1007/978-3-031-13064-9_18
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