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EyeTC: Attentive Terms and Conditions of Internet-Based Services with Webcam-Based Eye Tracking

In: Information Systems and Neuroscience

Author

Listed:
  • Peyman Toreini

    (Karlsruhe Institute of Technology (KIT))

  • Moritz Langner

    (Karlsruhe Institute of Technology (KIT))

  • Tobias Vogel

    (University of Mannheim
    Darmstadt University of Applied Sciences)

  • Alexander Maedche

    (Karlsruhe Institute of Technology (KIT))

Abstract

Now and then, users are asked to accept terms and conditions (T&C) before using Internet-based services. Previous studies show that users ignore reading T&C most of the time and accept them tacitly without reading, while they may include critical information. This study targets solving this problem by designing an innovative NeuroIS application called EyeTC. EyeTC uses webcam-based eye tracking technology to track users’ eye movement data in real-time and provide attention feedback when users do not read T&C of Internet-based services. We tested the effectiveness of using EyeTC to change users’ behavior for reading T&C. The results show that when users receive EyeTC-based attention feedback, they allocate more attention to the T&C, leading to a higher text comprehension. However, participants articulated privacy concerns about providing eye movement data in a real-world setup.

Suggested Citation

  • Peyman Toreini & Moritz Langner & Tobias Vogel & Alexander Maedche, 2021. "EyeTC: Attentive Terms and Conditions of Internet-Based Services with Webcam-Based Eye Tracking," Lecture Notes in Information Systems and Organization, in: Fred D. Davis & René Riedl & Jan vom Brocke & Pierre-Majorique Léger & Adriane B. Randolph & Gernot (ed.), Information Systems and Neuroscience, pages 112-119, Springer.
    • Handle: RePEc:spr:lnichp:978-3-030-88900-5_13
    DOI: 10.1007/978-3-030-88900-5_13
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