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Discovering Geographical Patterns of Retailers’ Locations for Successful Retail in City Centers

In: Innovation Through Information Systems

Author

Listed:
  • Philipp zur Heiden

    (Paderborn University)

  • Daniel Winter

    (Paderborn University)

Abstract

City centers and resident retail businesses have to react to the continuous growth of online retail. However, some city centers are far more successful concerning the total turnover in relation to its inhabitants. Using machine learning and data analysis methods, we investigate the types and locations of retail businesses inside the city center, comparing successful and unsuccessful city centers. Our results show that success does not come with particular types of shops, but rather with centrality and bundled shopping areas. We provide insights for planning and developing successful retail in city centers to compete and interact with online retail.

Suggested Citation

  • Philipp zur Heiden & Daniel Winter, 2021. "Discovering Geographical Patterns of Retailers’ Locations for Successful Retail in City Centers," Lecture Notes in Information Systems and Organization, in: Frederik Ahlemann & Reinhard Schütte & Stefan Stieglitz (ed.), Innovation Through Information Systems, pages 99-104, Springer.
    • Handle: RePEc:spr:lnichp:978-3-030-86790-4_8
    DOI: 10.1007/978-3-030-86790-4_8
    as

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