Employee Job Satisfaction Under Digitalization: A Gender Aspect

The main goal of the article is to study gender differences in employee job satisfaction in context of production processes digitalization. The article provides review of modern approaches to factors of job satisfaction, including gender. Particular attention is paid to studying the experience of personnel job satisfaction management of Russian large enterprises and to the results of a personnel survey taking into account gender differences in context of digitalization of a particular enterprise. The survey methodology can provide relevant information for making point-based management decisions in digitalization conditions. Based on the synthesis of theory and practice, the authors have developed a number of practical recommendations aimed at improving the staff job satisfaction management in a gender aspect with respect to digitalization. It is shown that the effectiveness of the job satisfaction management depends, in particular, on timely decision-making based on monitoring results and targeted approach to staff. The main problems in this regard are the blurring of gender differences, the underestimation by the company government of the job satisfaction level and neglect to the potential of the digital working conditions and the digital environment.