Socio-cultural Consequences of Population Adaptation Towards Dynamic Development Caused by Digitalization

The article deals with the identification and systematization of population’ adaptation methods to rapid economic and social changes caused by digitalization, and their sociocultural consequences. The aim of the study was to summarize the available theoretical and practical information. The information sources were scientific publications, as well as the sociological studies results made by the most respected public opinion research companies in the country and statistical information. The theoretical basis of the article is the Thomas Friedman’s idea about the fundamental changes taking place in the world. These changes can have different consequences in different countries due to the sociocultural behavioral characteristics. In the available publications about the population’ adaptation to current changes in Russia, such consequences are studied without a systematic approach, occasionally, so there is a need to summarize the information. The research methodology is a logical analysis of sources, the sociological studies results and statistical data. The author revealed such population adaptation methods as hoarding, sharing economy, insurance, birth rate reduction, the whole-life education, gig-economy, alcoholism or a healthy lifestyle, womenomics development and others. The author has systematized the revealed sociocultural consequences of the population’ adaptation to dynamic changes into two groups. The first group has positive significance, such as an increase in the share of leading a healthy lifestyle, female business development. The second has the negative ones: the demographic situation worsening, changes in the population’s lifestyle, its differentiation, the specific social diseases appearance, the mosaic nature of modern culture, an instant change in a person’s social status.