IDEAS home Printed from https://ideas.repec.org/h/spr/lnichp/978-3-030-60073-0_39.html
   My bibliography  Save this book chapter

Neurophysiological Reactions to Social Media Logos

In: Information Systems and Neuroscience

Author

Listed:
  • Michael Matthews

    (Brigham Young University)

  • Thomas Meservy

    (Brigham Young University)

  • Kelly Fadel

    (Utah State University)

  • Brock Kirwan

    (Brigham Young University)

Abstract

Use of social media is pervasive, and research has identified many benefits that arise from the affordances of social media platforms. Yet, social media use can often interfere with other areas of life, a condition termed social media overuse. Prior literature suggest that social media use can satisfy basic hedonic needs, triggering activation of the brain’s reward processing network and inducing higher levels of use. In this paper we propose a study to examine the relationship between social media cues and the neurological reactions that underlie social media overuse. The study employs the affect misattribution procedure (AMP) to elicit spontaneous reactions to cues from three task conditions (social media logos, office images, non-social media company logos). Participants complete the study while situated in a magnetic resonance imaging (MRI) machine. We postulate an interaction between task condition and reported social media cravings/usage in rewards network regions of the brain.

Suggested Citation

  • Michael Matthews & Thomas Meservy & Kelly Fadel & Brock Kirwan, 2020. "Neurophysiological Reactions to Social Media Logos," Lecture Notes in Information Systems and Organization, in: Fred D. Davis & René Riedl & Jan vom Brocke & Pierre-Majorique Léger & Adriane B. Randolph & Thomas (ed.), Information Systems and Neuroscience, pages 337-343, Springer.
    • Handle: RePEc:spr:lnichp:978-3-030-60073-0_39
    DOI: 10.1007/978-3-030-60073-0_39
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:lnichp:978-3-030-60073-0_39. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.