IDEAS home Printed from https://ideas.repec.org/h/spr/lnichp/978-3-030-49644-9_12.html
   My bibliography  Save this book chapter

Watching People Making Decisions: A Gogglebox on Online Consumer Interaction

In: Advances in Information Systems Development

Author

Listed:
  • Chris Barry

    (National University of Ireland)

  • Mairéad Hogan

    (National University of Ireland)

Abstract

This paper presents a research study using eye tracking technology to observe user interaction with online decisions. Using a subjective measurement scale (NASA-TLX), cognitive load is measured for participants as they encounter micro-decisions in the online transactional process. It elaborates and improves on a pilot study that was used to test the experiment design. Prior research that led to a taxonomy of decision constructs encountered by participants in the online domain is also discussed. The main findings in this paper relate to participants’ subjective cognitive load and task error rates. The overall rationale for the study is to probe ethics in information systems design.

Suggested Citation

  • Chris Barry & Mairéad Hogan, 2020. "Watching People Making Decisions: A Gogglebox on Online Consumer Interaction," Lecture Notes in Information Systems and Organization, in: Alena Siarheyeva & Chris Barry & Michael Lang & Henry Linger & Christoph Schneider (ed.), Advances in Information Systems Development, pages 198-212, Springer.
    • Handle: RePEc:spr:lnichp:978-3-030-49644-9_12
    DOI: 10.1007/978-3-030-49644-9_12
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:lnichp:978-3-030-49644-9_12. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.