Use of Collective Intelligence and Design Thinking Technologies for Effective Management of Human Capital

In the digital economy, a person should not have a narrow specialization, but interdisciplinary knowledge and broad competences. Combinations of hard and soft skills, metacompetence and integrative thinking are important. Already today, organizations demand the competence of innovators and creative abilities, the ability to think outside the box and adapt to constantly changing conditions. Digital society, globalization of markets and network economy require new approaches to the study of customer preferences. This is only a few list of features that provide techniques and tools of Design Thinking. The article discusses the key features of design thinking in solving company problems. The experience of conducting a design study with the involvement of employees of the organization—customer (state service) is presented. The organization’s staff, together with design researchers, studied the process through the eyes of customers. Discussion of the results of observations allowed to identify problems and identify directions in improving the practice of providing services to the public. However, the main achievement of such collaboration is the involvement of government officials in the improvement process. In order for the digital transformation of the organization to be successfully implemented, employees must be ready for changes, understand the essence of the transformation. Regular carrying out of such design studies will change the culture of relations with the client, increase responsibility and interest in transformational changes. Design seminars, other new forms and approaches to the development of creative thinking, abilities to work in a team and make decisions in unusual situations are necessary for the growth of the competence potential of the organization’s personnel. Then she can have the right person at the right job at the right time, motivated for result and development.