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A New and Innovative Approach to Assess and Quantify the Value for the Customer

In: Computational Management Science

Author

Listed:
  • Susana Nicola

    (Porto Polytechnic-School of Engineering, GECAD)

  • Eduarda Pinto Ferreira

    (Porto Polytechnic-School of Engineering, GECAD)

  • J. J. Pinto Ferreira

    (Universidade do Porto)

Abstract

This paper builds on the application of the Conceptual Model Decomposing Value for the Customer framework and a quantitative model used to access the adequacy of both enterprise offering to the customer needs and of its supporting assets, based on the different dimension on value creation analyses. This innovative approach results from the research developed in previous three case studies, and on the experience acquired in the data collection process, analysis and final discussion with the companies. In this context, we proposed “three steps approach” to decomposing and assessing the value for the customer, enabling a systematic application of the process for future projects. We hope that our research on Value for the Customer as well as concerning the development of the CMDVC will contribute not only to extend and improve the existence of the knowledge foundations. We further hope to produce significant value to enterprises if they want to assess the value proposition f their offer and, moreover, if they want to understand the adequacy of their enterprise assets to support the desired value proposition.

Suggested Citation

  • Susana Nicola & Eduarda Pinto Ferreira & J. J. Pinto Ferreira, 2016. "A New and Innovative Approach to Assess and Quantify the Value for the Customer," Lecture Notes in Economics and Mathematical Systems, in: Raquel J. Fonseca & Gerhard-Wilhelm Weber & João Telhada (ed.), Computational Management Science, edition 1, pages 215-223, Springer.
    • Handle: RePEc:spr:lnechp:978-3-319-20430-7_28
    DOI: 10.1007/978-3-319-20430-7_28
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