IDEAS home Printed from https://ideas.repec.org/h/spr/lnechp/978-3-319-03907-7_3.html
   My bibliography  Save this book chapter

Risk Management in Sports Sponsorship

In: Decision Making and Knowledge Decision Support Systems

Author

Listed:
  • Ramón Poch Torres

    (University of Barcelona)

Abstract

Sports sponsorship, a new form of corporate marketing, has become a major source of funding for sports teams and events. As an entrepreneurial activity, sports sponsorship entails a degree of risk for the company which, like all enterprise risks, must be managed and controlled using effective, efficient programmes that analyse and assess the potential impact on the company’s finances and reputation, thereby allowing the sponsor to take steps to avoid or mitigate such risks.

Suggested Citation

  • Ramón Poch Torres, 2015. "Risk Management in Sports Sponsorship," Lecture Notes in Economics and Mathematical Systems, in: Anna Maria Gil-Lafuente & Constantin Zopounidis (ed.), Decision Making and Knowledge Decision Support Systems, edition 127, pages 19-23, Springer.
    • Handle: RePEc:spr:lnechp:978-3-319-03907-7_3
    DOI: 10.1007/978-3-319-03907-7_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:lnechp:978-3-319-03907-7_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.