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Coordinating a Behavioral Supply Chain Under Revenue-Sharing Contract

In: Optimization Essentials

Author

Listed:
  • Mohd Mujahid Khan

    (Indian Institute of Technology)

  • B. Vipin

    (Indian Institute of Technology)

Abstract

The chapter introduces supply chain contracts involving nonlinear optimization in the stochastic demand setting. A literature review on prospect theory in supply chain context and theoretical results on the traditional supply chain are provided. This chapter analyzes the performance of a supply chain that includes a behavioral retailer in the context of a revenue-sharing contract using a decision-theoretic framework. We investigate the framework of prospect theory with a nonlinear stochastic reference point to model the retailer’s behavior. We derive the optimal behavioral retailer option under the revenue-sharing contract. The analysis demonstrates that the behavioral supply chain’s revenue-sharing contract can coordinate the supply chain. The chapter concludes with managerial implications and future research initiatives.

Suggested Citation

  • Mohd Mujahid Khan & B. Vipin, 2024. "Coordinating a Behavioral Supply Chain Under Revenue-Sharing Contract," International Series in Operations Research & Management Science, in: Faiz Hamid (ed.), Optimization Essentials, chapter 0, pages 783-798, Springer.
    • Handle: RePEc:spr:isochp:978-981-99-5491-9_26
    DOI: 10.1007/978-981-99-5491-9_26
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