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Profiling Ethical Investors

In: Socially Responsible Investment

Author

Listed:
  • Paz Méndez-Rodrı́guez

    (Universidad de Oviedo)

  • Laura Galguera

    (Universidad de Oviedo)

  • Mila Bravo

    (Universitat Politècnica de València)

  • Karen Benson

    (The University of Queensland)

  • Robert Faff

    (The University of Queensland)

  • Blanca Pérez-Gladish

    (Universidad de Oviedo)

Abstract

In the previous chapter we highlighted the important growth experienced by SRI especially remarkable after the 2008 financial crisis. In this context of growth it is important to know the profile of the important emerging group of investors willing to invest with social responsibility criteria, especially in countries like Spain, where this kind of investment is still marginal compared with countries like Australia which has a long SRI tradition. This chapter presents the results from a study designed to examine financial preferences, social, environmental, governance and ethical concerns and, socio-demographic characteristics and motivation of socially responsible investors. Based on an international online survey we analyse the degree of influence of a number of socio-demographic variables on the propensity for being a socially responsible investor. The study can be of great value for marketing researchers, institutional investors and fund managers attempting to identify those investors more receptive to SRI products. The information can also be used by advertising researchers to develop effective advertising campaigns.

Suggested Citation

  • Paz Méndez-Rodrı́guez & Laura Galguera & Mila Bravo & Karen Benson & Robert Faff & Blanca Pérez-Gladish, 2015. "Profiling Ethical Investors," International Series in Operations Research & Management Science, in: Enrique Ballestero & Blanca Pérez-Gladish & Ana Garcia-Bernabeu (ed.), Socially Responsible Investment, edition 127, chapter 0, pages 23-52, Springer.
    • Handle: RePEc:spr:isochp:978-3-319-11836-9_2
    DOI: 10.1007/978-3-319-11836-9_2
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    Cited by:

    1. Sylvie Formánková & Oldřich Trenz & Oldřich Faldík & Jan Kolomazník & Jitka Sládková, 2019. "Millennials’ Awareness and Approach to Social Responsibility and Investment—Case Study of the Czech Republic," Sustainability, MDPI, vol. 11(2), pages 1-17, January.

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