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Locating Billboards with the Jefferson-d’Hondt Method

In: Multicriteria Location Analysis

Author

Listed:
  • H. A. Eiselt

    (University of New Brunswick Faculty of Business Administration)

  • Vladimir Marianov

    (Pontificia Universidad Católica de Chile)

  • Joyendu Bhadury

    (Radford University)

Abstract

Out-of-home (OOH) advertising has been around for a very long time. Following BMedia (History of billboard advertising, 2019), Jared Bell was the first to create outdoor advertising, mostly in the form of murals. More about the general history of outdoor advertising can be found in Capitol (History of billboard advertising, 2022). An out-of-home advertising sign of a grocery store is shown in Fig. 14.1.

Suggested Citation

  • H. A. Eiselt & Vladimir Marianov & Joyendu Bhadury, 2023. "Locating Billboards with the Jefferson-d’Hondt Method," International Series in Operations Research & Management Science, in: Multicriteria Location Analysis, chapter 0, pages 267-276, Springer.
    • Handle: RePEc:spr:isochp:978-3-031-23876-5_14
    DOI: 10.1007/978-3-031-23876-5_14
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