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Fast Fashion: Business Model Overview and Research Opportunities

In: Retail Supply Chain Management

Author

Listed:
  • Felipe Caro

    (UCLA Anderson School of Management)

  • Victor Martínez-de-Albéniz

    (University of Navarra)

Abstract

Fast fashion is a business model that offers (the perception of) fashionable clothes at affordable prices. From an operations standpoint, fast fashion requires a highly responsive supply chain that can support a product assortment that is periodically changing. Though the underlying principles are simple, the successful execution of the fast-fashion business model poses numerous challenges. We present a careful examination of this business model and discuss its execution by analyzing the most prominent firms in the industry. We then survey the academic literature for research that is specifically relevant or directly related to fast fashion. Our goal is to expose the main components of fast fashion and to identify untapped research opportunities.

Suggested Citation

  • Felipe Caro & Victor Martínez-de-Albéniz, 2015. "Fast Fashion: Business Model Overview and Research Opportunities," International Series in Operations Research & Management Science, in: Narendra Agrawal & Stephen A. Smith (ed.), Retail Supply Chain Management, edition 2, chapter 0, pages 237-264, Springer.
    • Handle: RePEc:spr:isochp:978-1-4899-7562-1_9
    DOI: 10.1007/978-1-4899-7562-1_9
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    Cited by:

    1. Tulin Dzhengiz & Andra Riandita & Anders Broström, 2023. "Configurations of sustainability‐oriented textile partnerships," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4392-4412, November.
    2. Victor Martínez‐de‐Albéniz & Arnau Planas & Stefano Nasini, 2020. "Using Clickstream Data to Improve Flash Sales Effectiveness," Production and Operations Management, Production and Operations Management Society, vol. 29(11), pages 2508-2531, November.
    3. Cai, Ya-Jun & Choi, Tsan-Ming & Zhang, Ting, 2022. "Commercial used apparel collection operations in retail supply chains," European Journal of Operational Research, Elsevier, vol. 298(1), pages 169-181.
    4. Gökbayrak, Esra & Kayış, Enis, 2023. "Single item periodic review inventory control with sales dependent stochastic return flows," International Journal of Production Economics, Elsevier, vol. 255(C).
    5. Żaneta Muranko & Catriona Tassell & Anouk Zeeuw van der Laan & Marco Aurisicchio, 2021. "Characterisation and Environmental Value Proposition of Reuse Models for Fast-Moving Consumer Goods: Reusable Packaging and Products," Sustainability, MDPI, vol. 13(5), pages 1-35, March.
    6. Hadro Dominika & Patora-Wysocka Zofia & Fijałkowska Justyna & Mróz-Gorgoń Barbara, 2023. "Sustainability and Fast Fashion from the Executive Perspective – the Case of LPP S.A," Journal of Intercultural Management, Sciendo, vol. 15(3), pages 148-178, September.
    7. Martínez-de-Albéniz, Victor & Belkaid, Abdel, 2021. "Here comes the sun: Fashion goods retailing under weather fluctuations," European Journal of Operational Research, Elsevier, vol. 294(3), pages 820-830.

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