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New Product Pricing Strategy

In: Models, Methods, Concepts & Applications of the Analytic Hierarchy Process

Author

Listed:
  • Thomas L. Saaty

    (University of Pittsburgh)

  • Luis G. Vargas

    (University of Pittsburgh)

Abstract

This chapter presents the development and application of a model for effective decision making in establishing strategies for the pricing of new products. The model developed evaluates all important criteria that need to be considered for the successful implementation of new products in the market. The formulation of the model was tailored for a specific new software product with unique marketing considerations in a well-defined, segmented market.

Suggested Citation

  • Thomas L. Saaty & Luis G. Vargas, 2012. "New Product Pricing Strategy," International Series in Operations Research & Management Science, in: Models, Methods, Concepts & Applications of the Analytic Hierarchy Process, edition 2, chapter 0, pages 159-169, Springer.
    • Handle: RePEc:spr:isochp:978-1-4614-3597-6_12
    DOI: 10.1007/978-1-4614-3597-6_12
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    Cited by:

    1. McMullen, Jeffery S. & Bergman, Brian J., 2018. "The promise and problems of price subsidization in social entrepreneurship," Business Horizons, Elsevier, vol. 61(4), pages 609-621.

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