IDEAS home Printed from https://ideas.repec.org/h/spr/isochp/978-1-4614-3597-6_11.html
   My bibliography  Save this book chapter

An Analytic Hierarchy Process Based Approach to the Design and Evaluation of a Marketing Driven Business and Corporate Strategy

In: Models, Methods, Concepts & Applications of the Analytic Hierarchy Process

Author

Listed:
  • Thomas L. Saaty

    (University of Pittsburgh)

  • Luis G. Vargas

    (University of Pittsburgh)

Abstract

The dramatic changes in the business environment, as highlighted in Table 11.1, suggest that the old and proven ways of doing business may not suffice in assuring survival and growth in the 1990s and beyond. Heightened environmental uncertainty and complexity calls for increased attention to creativity in generating strategic directions for the firm, rigor in evaluating the strategic options on multiple and independent objectives, and vision and focus to assure effective utilization of resources. Most managers could greatly benefit from a framework and methodology which would allow them to accomplish these tasks while at the same time assuring that the strategy is driven by the critical marketing considerations. The Analytic Hierarchy Process (AHP) provides such a framework and methodology.

Suggested Citation

  • Thomas L. Saaty & Luis G. Vargas, 2012. "An Analytic Hierarchy Process Based Approach to the Design and Evaluation of a Marketing Driven Business and Corporate Strategy," International Series in Operations Research & Management Science, in: Models, Methods, Concepts & Applications of the Analytic Hierarchy Process, edition 2, chapter 0, pages 149-158, Springer.
    • Handle: RePEc:spr:isochp:978-1-4614-3597-6_11
    DOI: 10.1007/978-1-4614-3597-6_11
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:isochp:978-1-4614-3597-6_11. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.