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Build-to-Order Meets Global Sourcing: Planning Challenge for the Auto Industry

In: Planning Production and Inventories in the Extended Enterprise

Author

Listed:
  • Melda Ormeci Matoglu

    (Ozyegin University)

  • John Vande Vate

Abstract

Auto manufacturers today face many challenges: The industry is plagued with excess capacity that drives down prices, international competitors are seizing share at both ends of the market and consumers are well informed about options and prices. All these factors combine to heighten competitive pressures, squeeze margins, and leave manufacturers struggling to increase revenues and market share.

Suggested Citation

  • Melda Ormeci Matoglu & John Vande Vate, 2011. "Build-to-Order Meets Global Sourcing: Planning Challenge for the Auto Industry," International Series in Operations Research & Management Science, in: Karl G Kempf & Pınar Keskinocak & Reha Uzsoy (ed.), Planning Production and Inventories in the Extended Enterprise, chapter 0, pages 231-247, Springer.
    • Handle: RePEc:spr:isochp:978-1-4419-8191-2_10
    DOI: 10.1007/978-1-4419-8191-2_10
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